I adapt the four phases model (discover, define, develop, deliver) to the needs of the project.
I am a strong advocate for agile development enriched by feedback-driven iterations.
Surveys
Interviews
Web data analysis
Google Analytics
Heatmaps
User behavior
Market research
Competitor analysis
discovery
My approach balances human-, user- and business-centric perspectives. I believe in engaging stakeholders in a design process to understand their needs, preferences and pain points. Gathering quantitative and qualitative data followed by a comprehensive analysis establishes a solid foundation to uncover problems and define feasible design opportunities.
Whiteboard software
Miro, FigJam, etc.
Affinity mapping
Persona creation
User journey mapping
Card sorting
Flow diagrams
SWOT analysis
Workshops
ChatGPT
definition
By analyzing collected data, we precisely pinpoint design opportunities, providing a clear roadmap for the project. Through well-structured brainstorming sessions and workshops, we delve deep into our objectives, uncover potential solutions, and recognize constraints. This comprehensive approach ensures that our key performance indicators (KPIs) reliably gauge the design's impact and success.
GUI prototyping
Figma, Adobe XD
Interactive prototypes
ProtoPie, Arduino
HTML, CSS, Java Script
Low-code development
Webflow, Noodl
AI image generators
Heuristic evaluations
A/B testing
Hotjar, Maze
development
Using sketching, wireframing and brainstorming techniques, whether it is a digital or physical interface, we aim for creating prototypes of various fidelity to check the feasibility of our concepts. Interactive prototypes are then developed, mimicking the actual user experience and paving the way for user testing. It highlights areas of refinement, ensuring the final iteration of our design is both user-friendly and effective.
UX writing
Graphic design
Adobe CC, Canva
Design handoff
Zeplin, Avocode
Design reviews
Performance analysis
delivery
In this phase, we emphasize a smooth handover from design to engineering, ensuring that detailed specifications and assets are clearly communicated. Open dialogue with stakeholders is essential for alignment and expectation management. By consistently monitoring KPIs, we not only gauge our design's efficacy but also make data-driven refinements to enhance real-world performance.
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